Mother’s Day came and went, but the appreciation for all moms should not end there. And for anyone serious about starting a business, new moms represent a $46B market simply too big to ignore. As more Millennials (and older Gen Zers) approach this phase of life, we’ll see new products and solutions that adapt to the needs of modern moms. Source:...

After years of leading sales teams, I’ve experienced firsthand how businesses have unique needs and criteria to consider when identifying a sales opportunity. I’ve discovered it’s crucial to identify when a lead converts into an opportunity. This switch impacts your sales process, your ability to qualify, and your alignment with marketing. However,...

To woo today’s consumers, 63% of whom crave multisensory experiences, companies are lining up to develop new technology that tickles the senses. Their next frontier? Our noses. The digital scent market is valued at $1.2B in 2023, and poised to double by the end of the decade. Source: Markets and Markets Early innovators include Google spinoff Osmo,...

No, it’s not the board game Battleship — it’s better. Sales battle cards are here to ensure that you’re ahead of your competitors on pricing, features, and customer service. According to Crayon, 78% of competitive intelligence leaders enable their sellers with competitive battle cards. Sales battle cards ensure reps are well-versed in all things...

Why would a company purposefully sell items at the same (or different prices) only to average the selling prices later for reporting purposes? Well, the average selling price can reveal a lot about the health of a company. Read further to get a better understanding of the average selling price and how to calculate it for your business. Table...

Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes...