The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a roomful of chatty party guests to "just be quiet for two hours." In those ways, the new short film hyping the upcoming...

Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing officer. Former Gatorade CMO Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories....

The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160, compared to 154 for the Tokyo 2020 Paralympic Games--have confirmed broadcast deals for this year's event. Nevertheless, misperceptions about the Paralympics...

In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from...

Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill the information into a clear set of themes. To help, ADWEEK partnered with the Interactive Advertising Bureau to convene a roundtable of...

Amazon pulled out all of the stops for its inaugural TV upfront presentation May 14. After opening with an intimate Alicia Keys performance, more than one-dozen celebrities from Amazon Prime's slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the focus...