Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.

Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.

To cultivate Black talent in the industry, fashion schools must improve on recruiting and retaining minority students, diversity experts say. Brands too can show their support through mentorship initiatives with HBCUs.

Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.

BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March...

Nordstrom was instrumental in the Seattle department store chain’s expansion and 1971 initial public offering.